Generative AI steps onto the stage

In recent years, media streaming services have increasingly relied on AI systems to captivate audiences with personalized recommendations, enhancing the way users can surface TV shows, movies, series, and sports.

Now that Generative AI has taken a central place, intive is harnessing its creative power to impact every angle of the Media & Entertainment industry. Find out how we can help you transform your business, from the initial stages of content production to the ultimate viewers' experience at home.

White Paper: Explore the Power of AI for OTT Apps

AI is reshaping the OTT landscape, enabling platforms to deliver personalized experiences, optimize ad strategies, and streamline content delivery at scale. By harnessing AI, OTT providers can boost viewer engagement, reduce churn, and unlock new revenue streams. Download our white paper now and learn how AI can drive growth and transform your business!
Download our white paper to gain valuable insights. Interested in collaboration or have questions about our services? Get in touch with intive's experts using the form. Let's explore the possibilities together.
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Benefits of Generative AI in Media & Entertainment

Optimizing workflows

Enhancing media production and distribution processes through data-driven optimization, intelligent automation, and AI co-piloting.

Leveraging insights

Utilizing AI-generated metadata for enhanced discoverability, personalization, audience understanding, content/ad targeting, and de-risking product development.

Seizing the power of conversational AI

User support and engagement facilitated by a conversational interface, with improved customer service automation, accessibility, navigation, and discoverability of content.

Harnessing AI´s creative potential

Generative AI-powered solutions like script writing assistance and AI-assisted programming accelerate creativity, shorten time-to-market, and open up new business models and product enhancements.

Generative AI and hyper-personalization synergies

Two game-changing technologies, Generative AI and Hyper-Personalization, are reshaping the TMC landscape. Generative AI-powered solutions can support every stage of the creative process, covering development, pre-production, production, and post-production stages.

Additionally, they conduct audience and sentiment analysis, predict trends, optimize workflows, and provide users with enhanced conversational search.

Combined with Hyper-Personalization, which delivers timely, relevant content recommendation and content-based ad optimization, these technologies enable immersive tailored experiences that amplify engagement and unlock business opportunities.

Content production: evolving the entire creative process

Production assistant

This solution supports the crew across the entire production process, augmenting tasks such as planning, scheduling, researching, scouting, casting, and more.

Script-writing assistant

Helping to plan, brainstorm, write, describe, avoid plagiarism, and estimate time/budget, this AI co-pilot for writers enables a quicker go-to-production with improved storytelling.

Software license cost optimization

This solution can predict and optimize the utilization of software licenses based on usage history and user profiles, departments, and location data, obtaining very substantial cost savings.

Content distribution: enhancing the discovery phase

AI assisted development

With evolved code generation and quality assurance, companies can get a substantial reduction of development time and time to market, leveraging synergies across business units.

Conversational search

We´ve transformed the traditional search bar into a conversational search engine that offers personalized recommen-dations and seamless navigation for all users.

Recommendation engine

Auto-tagging features in AI extract themes, topics, key phrases, and sentiments by automatically analyzing content. These tags enhance semantic search and facilitate media discovery when applied to respective files.

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