Deutsche Telekom

5 min read

A selection of the best apps and games for the smartphone: TopApps


The TopApps editors test all apps and give app recommendations; intive delivered the app for a variety of Android versions. 


Android, Mobile Development


Deutsche Telekom


Media and Communications

Best apps
under one roof 

With TopApps, Deutsche Telekom offers a selection of the best apps, highlights and bargains of Google Play. intive realized the project for the huge variety of Android phone – from low to high end devices. TopApps provides an ideal market place for the ones who want to find apps quickly by naming the “App of the Week” and the “App of the Month” as well as weekly rotating theme specials like driving, football or cooking.

choices easier 

The TopApps editors test all apps and give app recommendations. Previews and detailed test results make the selection complete, accompanied by a smart app search in cooperation with Xyo. With the latter you browse through more than a million apps of the Google Play Store directly within the app. TopApps is available in Germany, UK, Poland, Czech Republic, Romania and the USA.

One app for all Android versions

One challenge was to realise the modern and animation-based user interface similarly for all Android versions. This means that low-quality smartphones show the same smooth animations as high-end products. The TopApps´surface consists of several cards that open and close by touching. This process is visualised by an animation that reminds of a postcard being pulled out and put back into a postcard rack.

Creating a lean

intive found a solution that results in an appealing movement and dynamic of the TopApps’ surveys. The expectations on a steady and performant app, which at the same time uses little resources, are especially high because the app is pre-installed on all Telecom-branded devices. intive´s perfect symbiosis of the development – and the quality management – team created a lean app, that does not crash and which is available for all Android systems.

Efficient content

Everyday there are new updates that are researched, analysed and evaluated by the Telekom editors. The editorial system has to be easy and quick to use to guarantee the regular maintenance of TopApps. To make different kinds of data import possible, intive specifically created a CMS for Telekom. The intuitive user interface results in editorial checking and improving of content.
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