Mobile-first users require financial solutions that go beyond simple balance checking, transferring funds and mobile payments. They want easy and effortless, on-demand control over their finances, which can also be combined with their other activities. They want banking to become a part of their lifestyle.
Therefore, in order to succeed, banks have to search for the best possible ways of tailoring the products and services to the 21st-century customers. It is all about understanding consumers’ motivations and preferences, as well as adding value by solving their problems.