Zinnov places a strong focus on domain maturity, depth and number of services, innovation, ecosystem connectivity, and the customer base. The report listed intive in the ‘Execution Zone’ in Broadcasting, Information services, Marketing and Advertising, and Publishing, out of 9 Media verticals. It’s the first time intive has been recognized for its media expertise in this independent international rating.
According to the Zinnov findings, “The M&E market is currently pegged at ~USD 1.6 trillion and is expected to touch USD 2.3 trillion by 2022.” The report is aimed at supporting business leaders in Media and Technology with actionable insights for future partner selection in this dynamic segment. Moreover, it highlights the industry’s trending technologies, such as “OTT video, intelligent platforms, immersive technologies, blockchain, and experience engineering.”
intive leverages a variety of cutting-edge digital solutions for A+E Networks as well as Viacom, Disney, Discovery and other Fortune 500 companies. Driving engagement with services for OTT providers is at the core of the company’s media competencies.
“We are very pleased to find ourselves among the listed experts,” said Mateusz Przepiórkowski, VP Sales, Media & Communications at intive. “Our continuous efforts result in valuable partnerships that help us expand our business and nurture our talents. I’m especially glad that Zinnov Zones placed intive as a ‘Mature & Emerging’ player in OTT Video services under Technology ratings. Our teams have worked hard to get there.”