There are ideas that reflect changes in an industry and those that drive them. To me, discovering the Sitecore’s take on experience management meant more than just finding a useful set of tools. The revolutionary thing about their solutions is that they offer marketers a unique combination of valuable insights, which significantly facilitate communication with clients.
Usually, the more complex the data, the more advanced the technology to gather and process the ever-multiplying figures, AND the greater the need for an intuitive user interface. Sitecore has it all. The beauty of the brand’s software lies in the parallel positive experience. Everyone enjoys it: the devs, the clients and, as a result of smart personalization, the end customer.