But before we get into the Key Performance Indicators (KPIs) that business designers should be paying attention to, let’s first think about exactly what business design is. On the face of it, it’s a very broad term that doesn’t lend itself to a clear, self-explanatory definition. However, at its core, business design is about getting different perspectives of a business model and building on the relationships between the processes and resources required to help a company achieve its objectives and meet its customers’ needs.
For me, business design is also about working collaboratively, moving away from traditional structures, and using new frameworks and technologies. Business designers have to take a human-centered approach in order to achieve success, thinking from the short term all the way to the very long term in order to have a vision of where the business will be in five to ten years time.
So, with so much at play in business design, it’s vital to know when it’s going well and when a change of direction might be in order.