But this is not just about improved finances. Being data-driven can boost every aspect of business operations and the divide between the haves and the have nots is increasing at such an exponential rate that keeping pace with these changes has become a simple matter of survival.
However, turning a business into a data-driven powerhouse requires a careful transition. Not all data offers valuable insight and mass data collection without a clear purpose is a sure-fire way to frustrate your employees, lose the trust of your customers and fall foul of data protection laws.
In this blog, we’ll explore why data is more important than ever, what the essential elements of a data strategy are, and how to avoid a static plan of action.