Streaming providers have made it incredibly easy to view content, no matter the platform. But there is more to a streaming service than the content. What happens when an account changes or someone needs to update relevant information? Account management features often times, remain an out of app experience that most users have to handle on their own. The result is a disjointed experience that saps users’ ability to fully enjoy the content.
A disjointed experience lacks cohesion or direction, and can be incredibly jarring for first time users who don’t fully understand the ins and outs of the application. For many, this could result in giving up on the service completely, moving on to one of the many competitors. A focus on all aspects of the customer is paramount to success in an increasingly saturated streaming market. Here’s how streaming service providers can create a seamless experience for their user base: