First, let’s make sure we understand the difference between a CMS and a DXP. A CMS allows you to create and manage digital content published on a website or app, including organization, security, and user administration.
Meanwhile, digital experience platforms allow businesses to build real time user experiences optimized across multiple channels - websites, apps, billboards, IoT devices, and more - at every stage of the customer’s journey. DXPs scale and connect not only across channels, but also across geographical locations and languages.
While many functionalities of each digital platform overlap, it’s vital for businesses to understand the nuances between the two. DXPs have been built to expand on and add to the existing features of a CMS to make sure customer relationships become even more lasting and meaningful. They track engagements through the customer lifecycle, deliver personalized, omnichannel reach, and easily deal with current and future integrations with other solutions.