A jury of 7 industry experts selected 51 design solutions from over 20 countries to name 10 winning, user-centric concepts and products that challenge our perceptions and today’s living environment transformed by technology. intive’s submission to this edition of the event included a revolutionary platform for culinary inspiration realized with UID, a UX service provider with 20 years of experience in the design and development of digital products. It was made for Vorwerk Thermomix known for the world’s most intelligent and most successful IoT application for cooking – Thermomix®.
Cookidoo® shares thousands of recipes tailored for the multifunctional countertop appliance with a global network of its users via web, mobile and the touchscreen display of Thermomix itself. intive, Vorwerk’s digital partner since 2012, and UID add crucial design expertise to the project that makes the customer journey of digital cooking engaging and complete. As pointed out by the jury: “The cooking platform Cookidoo® is a well-made holistic experience. It delivers on the promise of seamless interaction across different devices and scenarios – from inspiration and shopping to cooking and community-building. It facilitates role-sharing between users and helps to deliver relevant content for different target groups.”
The application stood out from over 200 eligible submissions delivered to the German competition in 2019. The company found itself among finalists such as GE Healthcare and Philips. Premium user experience is at the core of the company’s collaboration with global brands and Vorwerk is one of them.
“The passion of all teammates for our shared vision and the extensive collaboration between Vorwerk’s UX team, intive and UID was key to provide great customer experience.” said Ramona Wehlig, VP of Customer Experience at Vorwerk.
“Vorwerk has succeeded in carving a future-forward niche in the connected experience around smart, healthy cooking and meal planning,” said Bhav Chohan, Global Head of Design at intive. “Our engagement in this fantastic digital journey is a great achievement in itself. And now, with the Product Award in Berlin, we’re celebrating both: outstanding design and our long partnership with the client.”
UID’s mission in the Cookidoo® project was to create a seamless graphical user interface for the cutting-edge, connected device. “Thanks to its intuitive user guidance and outstanding design quality, the Thermomix® is not only easy to use. It also offers a unique cooking experience that inspires” says Philipp Schröder, Project Manager and Senior User Experience Designer at UID. "We are very proud that we have been able to co-design the future of cooking together with Vorwerk since 2009.”