When I first landed in London in the middle of 2013 with a mission to increase our company’s presence in the UK market, we had only had three clients, but they were among the best clients for our company. We knew we wanted more, but had no clue how to achieve it, as we had acquired these first ones quite by accident.
Four years later we can boast nearly 30 successful projects, for the BBC, Primark and Virgin Trains, top digital agencies like MullenLowe Profero, and for some of the hottest FinTech startups like Tandem Bank and Azimo. Now, we have a large dedicated sales and services team for the UK market, a thorough market strategy, and a steady 30% growth year to year. Have we finished yet? No. We are still experimenting and tweaking our strategy. Our achievements pale in comparison with the sheer scale of the market, but we’re on track to becoming broadly recognised as one of the industry leaders. And the huge market potential only means that there is almost unlimited space for growth if we stay on track.
The UK is an attractive market for a tech company. It’s the largest, fastest growing, and most globalised ICT market in Europe. For many it’s also the last test before entering the US market. In fact, London is often perceived as a springboard to Silicon Valley, due to the strong business relationships between the two. On the flipside, it also means it’s one of the most competitive markets out there. Companies like intive offering software development services have to face fierce competition not only from dozens of other Polish companies, but also hundreds of players, large and small, from other CEE countries, as well as from India, Russia, China or Iberia. No wonder many Polish companies feel overwhelming respect before trying to tackle such a challenge. How can one stand out in such an ocean of competition?