As easy as that decision can be, I’m here to tell you how short-sighted this approach is in reality. No company on earth is immune to external factors, and becoming more insular during difficult times only serves to weaken overall operations. The best chance of weathering the storm is by having your ace-team of C-level execs on board steering not just the company, but the community, through to calmer times. In fact, studies have actually found that companies with strong CSR programmes often outperform those without in the stock market.
This is because CSR has the power to motivate staff, develop schemes with your local community and demonstrate impact on a global scale. However, to do so it certainly helps to set out some core guidance principles that signpost the path you wish to take as a company, as well as the example your managers can set to nurture a healthy and thriving workplace with CSR.