According to PwC, 44% of Polish companies deem themselves mature in terms of using digital technologies. It is worth remembering, though, that the digital transformation that we are experiencing is a very complex process that requires involving and combining multiple elements. These elements include the so-called "user experience" - the entire impression that a user experiences while using a product.
A product sold by a given company needs to meet its user's needs, be comprehensible to them, and solve a specific problem. This most frequently applies to digital products such as mobile applications, websites and desktop sites. The role of a UX designer includes participation in the process of creating a product and designing it so as to make the user's memories of it as good as possible.